Bestie, if you’ve ever told yourself, “I need more time before I launch…” consider this your sign to stop waiting.

You don’t need more time. You need a plan.

And lucky for you, I’ve got a step-by-step 14-day launch plan that will take you from “just an idea” to selling your product or workshop with a simple, fun process that actually works.

Let’s jump in.👇

Days 1-6 Recap (You’re Already in Motion!)

If you’ve been following along, you already:

✅ Chose your product idea & cut it by 75% (Day 1)

✅ Announced it on social & started a waitlist (Day 2)

✅ Mapped out your curriculum in 10 clear steps (Day 3)

✅ Created a problem/solution Reel with a CTA to join the waitlist (Day 4)

✅ Shared behind-the-scenes progress in stories (Days 5 & 6)

Now, let’s turn up the heat.🔥

Day 7: Sneak Peek of the Curriculum & Announce the Purchase Date

🚀 Post Part 4 of your To-Do List in Stories

🎥 Share a sneak peek of your curriculum give them a little taste of what’s coming:

• Show one of your slides, a workbook page, or a juicy topic from your product.
• Talk about what they’ll learn and why it’s a game-changer.

📣 Announce when it will be available for purchase!

Even if you haven’t set up the sales page yet, just TELL THEM when it’s coming. Example:

💬 “This drops on [insert date], and my waitlist gets first dibs! DM me ‘WAITLIST’ if you want in.”

Day 8: Post Part 5 & 6 of Your To-Do List + Keep Building Momentum

📌 Show more of the work happening behind the scenes.

• Are you finishing up modules? Share it!
• Are you designing the checkout page? Show them a sneak peek.

🔥 Make it feel like an event:

• Use countdown stickers in stories.
• Say things like “This is getting SO good, and I can’t wait for you to see it!”
• Repost any DMs from people excited about it (social proof!).

Day 9: List ALL the Reasons It’s Worth More Than $57

By now, you’re probably wondering, “Is this valuable enough?”

Girl. YES. But let’s make sure your audience sees it too.

📝 Make a BIG list of all the reasons why your product or workshop is worth more than $57.

• Time saved: How much faster will this help them?
• Mistakes avoided: How much money will they NOT waste?
• Skills gained: What will they walk away knowing how to do?
• Extras included: Bonuses? Worksheets? A step-by-step roadmap?

📣 Share this in a post, email, or carousel.

Example:

👉 “This workshop will help you [insert transformation] in less than [insert time frame], and honestly, it’s worth 10x the price because:

✔️ You won’t have to spend hours Googling what actually works

✔️ You’ll get [X] step-by-step guidance

✔️ You’ll start seeing results FAST

…and it’s only $57?! Steal. DM me ‘WAITLIST’ if you want in.”

Day 10: Parts 8 & 9 of Your To-Do List + Last-Minute Waitlist Boost

🎉 Celebrate—it’s ALMOST DONE.

📌 Post about what’s left to do. Let people see the final touches happening.

📩 Use the Question Box in stories to collect more waitlisters.

• “Who wants first access? Drop your email below!”
• “Want the early bird bonus? DM me your email!”

🚨 Reminder: Some people just need a little push. Saying “LAST CHANCE to get on the waitlist before this goes live!” creates urgency.

Day 11: DONE. Mic Drop. 💥

📣 Announce that the product/workshop is officially complete!

🎥 Story idea: Film yourself closing your laptop, doing a happy dance, or celebrating.

“IT’S DONE. I can’t wait to get this into your hands! Doors open [launch date] who’s ready?!”

Day 12: Proofread & Set Up Emails (While Chuckling at Yourself)

Okay, time to double-check everything.

✔️ Read through your content & make sure it flows.

✔️ Click through your checkout page.

✔️ Proofread emails & captions (because autocorrect be wild sometimes).

😂 Take a video of yourself doing this & laughing at typos your audience will relate.

📢 Remind people that launch day is almost here.

Day 13: Mindset Prep & “Day in the Life” Vlog

🎥 Film a “Day in the Life” showing your pre-launch prep.

• Talk about your excitement & how this product will help people.
• Share what launching FEELS like let them see the realness!
• Show your to-do list, coffee runs, or any behind-the-scenes nerves.

💡 Mindset shift:

Remember, this is an opportunity, not a pitch. You’re giving people something that can genuinely help them.

Day 14: LAUNCH DAY! 🚀

📢 Post, email, and story the heck out of this launch!

🎉 Instagram Post:

• “It’s HERE!! [Product Name] is officially live! If you’re ready to [transformation], grab it now for only $57!”

📩 Email your list:

• “I made this for YOU. It’s finally here, and I can’t wait for you to dive in!”

🎥 Launch Reel:

• A video showing the transformation they’ll get with this product.

🔥 Stories, stories, stories.

• Countdown timer
• Behind the scenes
• “I just launched!!” selfie
• Happy dance gif

📣 Call to Action: “Get it now before the price goes up!” (because scarcity sells!)

And Then? CELEBRATE.

🚀 You just launched.

🚀 You’re making money from something you CREATED.

🚀 You proved to yourself that launching doesn’t have to be overwhelming.

Now go pop some champagne (or matcha, whatever’s your vibe) and OWN IT.

Need help narrowing down the topic for you digital product? Download my Digital Product Starter Guide

Avoid overwhelm as you talk about your digital product on social and market your launch with my Free 7-Day Content Strategy or get a full 30 day plan with my Content that Converts Guide