80% of results often come from 20% of actions known as the Pareto Principle.
You’ve probably heard the phrase:
“Work smarter, not harder.”
But let me put some math behind it for you…
📊 80% of your results likely come from 20% of your content.
That means:
2 out of 10 posts you publish are doing the heavy lifting.
A few stories, reels, or emails are actually driving most of your clicks and conversions.
But here’s the problem: most people don’t know which 20% is working and they’re too busy trying to reinvent the wheel.
Let’s fix that today.
Why This Stat Matters
As a solopreneur, your time and energy are everything.
If you’re spending 80% of your time creating content that isn’t moving the needle, you’re going to burn out and fast.
This stat isn’t meant to overwhelm you. It’s meant to liberate you.
You don’t need to do more. You need to do more of what works.
The Real Problem
Most entrepreneurs don’t track or study their content.
They post and move on. They’re afraid to repeat themselves. They avoid looking at numbers because metrics can feel… personal.
But data isn’t rejection. It’s direction.
The Solution
You need to identify your power content the stories, posts, and messages that consistently get:
Saves
Comments
Replies
Link clicks
Conversions
Once you know what’s working, you can do one of the smartest things in business:
Do it again. And again. And again.
3 Things You Can Do Today
Audit your last 30 days of content.
Look at saves, replies, DMs, and link taps. Which pieces had the most traction?
Pick your top 3 posts and repackage them.
Turn a Reel into an email. Turn an email into a carousel. Turn a story into a live.
Create a “Top Performers” folder.
Keep screenshots or links to high-performing content so you can easily repeat and remix.
How I Can Help
Inside Content That Converts, I teach you how to identify, repurpose, and extend the life of your content so you can do less but better.
✨ Get the guide and multiply what’s already working
My Story
Once I stopped trying to go viral and started going intentional, everything changed.
My content got easier to create.
My audience felt more connected.
And my digital product sales started stacking consistently.
All because I doubled down on the content that already worked.
You don’t need a brand-new idea every week.
You need to go deeper with the ones that resonate.
Let’s do that together.
6/01/2025

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