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It takes 6-8 touchpoints before someone buys from you—so why are you only selling once?

Have you ever posted about your product once, heard crickets, and then decided it must not be good enough?

You’re not alone.

But here’s what might surprise you:

It takes 6–8 interactions before most people buy anything.
(And in this economy? That number’s probably closer to 10.)

Not because they don’t want to support you.
Not because they’re ignoring you.
But because buyers today are overwhelmed, overstimulated, and cautious.

If you’re not consistently showing up with clear, compelling content… you’re leaving money and impact on the table.

Let’s change that today.

Why This Stat Matters

If your dream customer sees your offer one time, she might think:

“This looks amazing, but I’m not ready.”

“I’ll come back to this later.”

“I need to make sure this will actually help me.”

And then… she forgets.

Not because you didn’t create something incredible but because your content didn’t keep her engaged long enough to convert.

This stat reminds us that one post is not enough.

Your ICA doesn’t need a perfect pitch she needs permission to believe that your product is for her.

The Real Problem

Too many solopreneurs only sell when they launch.

They think:

“If I talk about it too much, people will unfollow me.”

“I already posted about it once this week.”

“If they want it, they’ll go find it.”

But people are busy. And you’re not annoying them by repeating your offer you’re serving them by making it easy to say yes.

The problem isn’t your offer.
The problem is not enough touchpoints.

The Real Solution

You need a strategy that builds to the sale.

Here’s the truth:

The best sales feel like service.

If someone needs your product, your job isn’t to “wait and hope.”

It’s to show up repeatedly with messaging that:

Solves a problem

Builds trust

Reframes beliefs

Reminds them they’re not alone

This is what I teach inside Content That Converts because repeat visibility is what creates consistent sales.

3 Things You Can Do Today

Create a content ladder for your product.
→ Post 1: A pain point your product solves
→ Post 2: A personal story tied to that pain
→ Post 3: A myth people believe that your product corrects
→ Post 4: A testimonial or story from a client
→ Post 5: A straight CTA to buy

Re-introduce your product every 2 weeks.
New followers = new potential buyers. You are not being repetitive—you’re being strategic.

Use your Stories for soft selling.
Behind-the-scenes, benefits, results, and reactions all build touch points with zero pressure.

How I Can Help

If you feel awkward selling don’t worry. Most women do at first.

That’s why I made Content That Converts super simple: a strategy that makes sales feel like conversations, not cold pitches.

💡 Grab it here and never “wing” another sales week again

My Story

I used to post once and hope for the best.

But after years of watching launches flop (not because of my product but because of my content), I realized something:

I wasn’t reminding people enough.
I wasn’t showing them what life looked like after my offer.
I wasn’t guiding them through a journey.

Now? I reverse-engineer every post from the result I want them to feel. I plant seeds. I share stories. I let people see themselves in my words.

And I sell more than ever without feeling like I’m “selling.”

That’s the power of intentional touch points.

Keep showing up. It matters.

Content Creation, Entrepreneurship

CATEGORY

5/26/2025

POSTED

It takes 6-8 touchpoints before someone buys from you—so why are you only selling once?

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